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rasputin comments on Macro, not Micro - Less Wrong
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Toyota makes cars, their macro optimization is already set. Imagine if they were using something other than the assembly line and just focused on micro optimizations within an outdated macro. They would run out of business within a year whereas if they used outdated micro optimzations they'd just experience a relatively mild loss
Toyota is, among other things, the descendant of Toyoda Automatic Loom Works, and the Toyota group is a Keiretsu.
More generally: it is not my experience that micro optimizations and macro optimizations compete significantly. Yes, people have limited attention, but macro optimizations make micro optimizations easier, and the reverse is true (but more weakly).