I'm all in favor of him just using the word "goals", myself, and leaving us non-paperclippers the word "ethics", but oh well. It confuses discussion no end, but I guess it makes him happy.

Also, arguing over the "correct" word is low-status, so I'd suggest you start calling them "normative guides" or something while Kawoomba can hear you if you don't want to rehash this conversation. And they can always hear you.

ALWAYS.