Oligopsony comments on Explicit and tacit rationality - Less Wrong
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An interesting case is that Will Smith seems likely to be explicitly rational in a way that other people in entertainment don't talk about -- he'll plan and reflect on various movie-related strategies so that he can get progressively better roles and box office receipts.
For instance, before he started acting in movies, he and his agent thought about what top-grossing movies all had in common, and then he focused on getting roles in those kinds of movies.
http://www.time.com/time/magazine/article/0,9171,1689234,00.html
In the same venue, I've been impressed by Greene's account of 50 Cent he made in the book "The 50th law". If that's really 50's way of thinking, it's brutally rational and impressively strategical.