Suppose we consider the players' actions in the Dictator and Ultimatum games not as attempts to gain or distribute money as an end in itself, but as (sometimes expensively-signaled) communications with the experimenter, the counterpart, or some other audience — possibly including the self.
In other words, the goal of my immediate act is not to gain for myself nor to give to others; it is to make a statement about what sort of person I am (generous! fair! realistic! not a sucker!), or what sort of society or economy I expect (or desire?) to live in.
Condition 3 was a more traditional DG utilizing the same
population and currency and offering anonymity in a manner very
similar to that employed by Hoffman and colleagues (Hoffman et al.,
1994). Individuals waiting alone at a bus stop within a block of a
casino in Las Vegas, Nevada were approached and asked if they
wished to participate in a study that would involve them receiving
some money. If they agreed, they were then consented only to the DG
portion of the study and not the questionnaire (this was because the
participants in Conditions 1 and 2 were ...
http://www.epjournal.net/blog/2013/05/are-all-dictator-game-results-artifacts/
Link to paper (paywalled).