Instead of optimizing for attractiveness, consider optimizing for awesomeness.

Awesome for who? I've found that things that are awesome for me may be pretty irrelevant for others.

Being awesome will tend to make people attracted to you

I have strongly opposing beliefs. I tend to think that people who are attracted to you rationalize this also by believing that you're awesome. But I've not seen many examples of awesome and attractive (to women) guy who weren't from fiction.