joe4 comments on The Third Alternative - Less Wrong
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"There is no evidence that any analogous distinctive Pseudo-Pavolvian mechanism is at work in generating "Santa efficacy". "
In fact, if there is any effect, what would be the effect on the kid who is naughty throughout the year and still gets presents on Christmas? Does he think that he was a good boy? Does he think that he got away with something and/or realize that someone isn't watching all the time? What happens when there is positive reinforcement regardless of the actions throughout the year?