This seems reasonable. I guess they're either not effective, or not providing evidence that they're effective.

Their stated goals are altruistic and consequentialist, with concern for both animals and the distant future. They're operated by utilitarians like Ludwig Lindstrom, James Evans, and Jasper Ostman, supported by Peter Singer; they want cultured meat, and seem to want to apply scientific research and measurement to improving welfare (this is the most promising of their policy proposals) I guess as you say, they're altruistic only.

These activities plausibly belong in an EA portfolio, so I hope they can lift their game!

(If anyone from GHO can provide further information, this seems to be a suitable time and place.)