MTGandP comments on Why Eat Less Meat? - Less Wrong

48 Post author: peter_hurford 23 July 2013 09:30PM

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Comment author: MTGandP 24 July 2013 12:07:19AM *  3 points [-]

Anyway, this seems like it would be a way more effective thing for EAA to do than just about anything else -- I bet lots more people would be willing to pay more for meat, than would be convinceable to eat less meat directly.

That sounds like it could be a good idea. One immediate problem I see with this is that most consumers wouldn't be able to distinguish EAA's label from the dozens of nearly-meaningless labels such as "Free Range", "Cage-Free", etc.

Comment author: novalis 24 July 2013 12:37:07AM -1 points [-]

It would take a serious marketing campaign. But Givewell seems to be increasingly popular -- they would probably promote a well-designed program.