MTGandP comments on Why Eat Less Meat? - Less Wrong
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That sounds like it could be a good idea. One immediate problem I see with this is that most consumers wouldn't be able to distinguish EAA's label from the dozens of nearly-meaningless labels such as "Free Range", "Cage-Free", etc.
It would take a serious marketing campaign. But Givewell seems to be increasingly popular -- they would probably promote a well-designed program.