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ciphergoth comments on Why I'm Skeptical About Unproven Causes (And You Should Be Too) - Less Wrong
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I don't think it's good practice to mix in "wow factor" bias into that list. That list is mostly made up of terms drawn from the psychology literature of empirically demonstrated deviations from rational behaviour that are predicted my some mathematical model, but for that one, this article is the top hit and no formal meaning has been assigned to it, never mind empirically demonstrated.
You're right that there's no identifiable literature on the "wow factor" bias (I made up the name myself), but I do think it's plausible that people are skewed toward seeking out opportunities that are flashy and high status. I could very well be wrong, but I have a lot of personal experience that this is the case. Do you disagree?