This Washington Post piece discusses motivated reasoning, and how given a grouping of the exact same reforms, you can strongly influence whether or not people think it is a good policy by changing the affiliation of the group that endorses it.

Ergo: 5 reforms, labeled blue solutions to green problems, blues like, greens don't. Same 5 reforms labeled green solutions to blue problem, greens like them and blues don't.

http://www.washingtonpost.com/blogs/wonkblog/wp/2014/01/10/the-depressing-psychological-theory-that-explains-washington/