I think this could be generalized into a model with predictions: If we suppose that it's easier to get people to nominally than actually abandon one of Haidt's moral axes (from Wikipedia, to save people some lookups: Care/harm, Fairness/cheating, Liberty/oppression, Loyalty/betrayal, Authority/subversion, and Sanctity/degradation), we should expect that people who disclaim one of the axes will find ways to relabel violations of that axis to make it sound like it's violating a professed axis.

To be specific, if you have a group that officially disclaims the fairness/cheating axis, I expect they'll be quick to explain how cheating is a form of harm. Or drop the care/harm axis, and we'll probably hear about how harm is a form of oppression. And so forth.