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James_Miller comments on The End of Bullshit at the hands of Critical Rationalism - Less Wrong
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In a better coordinated world in which more people cared about truth there would exist certification organizations that, for a fee, would read an article and if the article met certain standards would issue an "honest argument" certification that could be displayed on the article. Having such a certification would, ideally, attract more viewers giving the author more advertising revenue which, also ideally, would more than pay for the cost of certification.
Polifact is this for statements by US politicians and political pundits. I like it a lot, and it seems to have gotten the Pulitzer committee's attention, but I don't know how widely it's used.
The contributors to other organizations like Wikipedia (which at least has the NPV policy) and Vroniplag and basically any public media which has a voting facility are contributing for nothing else than the feeling of a) doing some good or b) correcting some wrong.
I've had the same idea. Such certification organizations could also certify e.g. ads. This could potentially bring in lots of profits if the certification organization had sufficiently good reputation, since companies have the money to pay for such certificates. (Of course, it would be important, though, that the certification organization weren't more lenient on companies which paid more, since that would ruin their reputation).