I am consistently pursuing a policy of releasing what I can under permissive OpenSource or OpenContent licenses. This includes educating my co-employees about copyright and legality and the whole OpenSource idea, in a fields where no-one ever considered it before (human language resources). I daresay I have been quite successful in educating them, less in actually persuading them.

My motivation is a bit on the ideology and idealistic side, but I sincerely believe that data should be free (and would make a better world). Though it is true that this does actually hurt a certain business segment and thus it is an open question what is the improvement/detriment ratio.