I think Capla is not asking for more details about what's on your website, but the broader question about whether this should be considered "dark arts" (and how this relates to engagement of "system 1", as other commenters have wondered).
It feels to me like a lot of the present discussion is about defending the choices you have already made for promoting your organisation, rather than exploring the issues more broadly and engaging with others' questions about the argumentation that underlies the original post. The core arguments: creating cognitive ease is a form of dark arts; that this is warranted in attracting new people to rationalist ideas; and that the examples on your site engage "system 1" and thus are suitable to achieve this.
Many commenters are raising issues around these themes but it seems your responses are mostly brief brush-offs, or asking a commenter a different question about one of your articles, rather than engaging in the discussion. This isn't likely to encourage others to get involved, and gives a further impression that these posts are really just about further advertising your site/organisation and not about discussing the broader questions that are involved.
Thanks for pointing out these issues, that helps clarify things for me. Communication is hard, damn hard, as Raelifin presented at the Columbus, OH, LW Meetup yesterday.
Let me try to re-communicate what I wanted to say, maybe I can be a bit more clear about it so that I don't screw up my communication efforts again (and fault on me for not communicating more clearly earlier). On Less Wrong, there are descriptions of a whole spectrum of Dark Arts. We are using the "lightest" of what is generally perceived as the Dark Arts, namely simple and posit...
I'd like the opinion of Less Wrongers on the extent to which it is appropriate to use Dark Arts as a means of promoting rationality.
I and other fellow aspiring rationalists in the Columbus, OH Less Wrong meetup have started up a new nonprofit organization, Intentional Insights, and we're trying to optimize ways to convey rational thinking strategies widely and thus raise the sanity waterline. BTW, we also do some original research, as you can see in this Less Wrong article on "Agency and Life Domains," but our primary focus is promoting rational thinking widely, and all of our research is meant to accomplish that goal.
To promote rationality as widely as possible, we decided it's appropriate to speak the language of System 1, and use graphics, narrative, metaphors, and orientation toward pragmatic strategies to communicate about rationality to a broad audience. Some example are our blog posts about gaining agency, about research-based ways to find purpose and meaning, about dual process theory and other blog posts, as well as content such as videos on evaluating reality and on finding meaning and purpose in life.
Our reasoning is that speaking the language of System 1 would help us to reach a broad audience who are currently not much engaged in rationality, but could become engaged if instrumental and epistemic rationality strategies are presented in such a way as to create cognitive ease. We think the ends of promoting rationality justify the means of using such light Dark Arts - although the methods we use do not convey 100% epistemic rationality, we believe the ends of spreading rationality are worthwhile, and that once broad audiences who engage with our content realize the benefits of rationality, they can be oriented to pursue more epistemic accuracy over time. However, some Less Wrongers disagreed with this method of promoting rationality, as you can see in some of the comments on this discussion post introducing the new nonprofit. Some commentators expressed the belief that it is not appropriate to use methods that speak to System 1.
So I wanted to bring up this issue for a broader discussion on Less Wrong, and get a variety of opinions. What are your thoughts about the utility of using light Dark Arts of the type I described above if the goal is to promote rationality - do the ends justify the means? How much Dark Arts, if any, is it appropriate to use to promote rationality?
Edit: After reading the comments, I see that this is not crossing into real Dark Arts territory in the traditional sense after all. I wasn't sure how LessWrong would perceive things, so thanks for your feedback!