You might be interested in the earlier retirement community, particularly the Mustachian branch. They spend a decent bit of time on the concept of the hedonic treadmill in general, with a particular focus on how it causes people to waste money.

Although Mustachianism is built on the idea of embracing hardship, it becomes so automatic that it is soon the only way you could imagine living. Because of this amazing tendency, it is often easier to live on 25% of a professional income (and save the other 75%) than it is to try to scrape by on 90% and save 10.

-Mr.Money Mustache