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Judging by the project description ("The Documentary Film about Arthur Chu: a spokesperson for social justice, the new king of the nerds, and 11-time Jeopardy Champion."), it was not really about Jeopardy. Most people do not care strongly about Jeopardy, but many people care a lot about their political faction winning -- you just have to convince them that giving their money to you is their best move. Mentioning Jeopardy success is just a way to separate yourself from the crowd.
Some people can play this game well enough to get 10× more money for their videoblogs. My hypothesis (which I have no way to verify, and I admit that I am completely partial here) is that Chu tried to play the same game... and failed. Although I still give him credit for trying.
I didn't say it was. I said it was
and I chose my words carefully :-). But the description on the Kickstarter page does suggest that a lot of it was in fact going to be about Jeopardy! rather than just about Chu, or for that matter about social justice. Do you think that was all just lies, and if so why do you think that?
(My feeling is that you may be being at least one notch too cynical. My political faction is not the same as yours, though, and it's possible that I'm being one notch too un-cynical instead.)