Think of the intended targets and their learning outcomes. What itch of theirs do you intend to scratch?

Do you want to maximize the odds that a couple of people in the audience will type lesswrong.com and don't close the tab a minute later? Despite all the unfamiliar terms in a foreign language? Maybe SSC topical posts will be a better start? Those about the non-central fallacy, or the plight of growing up a nerd (not a big issue in Russia, but still), feminism, or neoreaction? It all depends on your target audience. Can you describe it in a few words?