a cross-employee policy affects all employees. however it affects them individually. selfish people (and there are enough of them) will only see the benefit once; and to themselves. Everyone might agree that this policy would be a good one; but every person only "feels" it once. The magnitude of the policy affects a larger scale than it personally "feels" like it does. So it would be a hard sell.
having said that - Ford (I think) decided that he wanted his employees to be able to buy his cars. so pushed the wages up and the car prices more affordable.
If it's worth saying, but not worth its own post (even in Discussion), then it goes here.
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