Just a quick correction-

Experimental subjects Experimenters tend to defend attack incoherent preferences even when they're really silly strongly held.

;->

I guess what I'd like to know is whether you are a) trying to figure out what people do, or b) trying to predict outcomes and then tell people what to do? Despite my slightly snarky tone, as a curious outsider I really am curious as to which you take to be your goal. Coming from a science-y background, I can totally understand b), but life has shown me plenty of instances of people acing contrary to b)'s predictions.