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MealSquares are nutritionally complete--5 MealSquares contain all the vitamins & minerals you need to survive for a day, in the amounts you need them. In principle you could eat only MealSquares and do quite well, although we don't officially recommend this. It's more about having an easy "default meal" that you can eat with confidence once or twice a day when you don't have something more interesting to do like get dinner with friends.
MealSquares is made from a variety of whole foods, and almost all of the vitamins and minerals are from whole food sources (as opposed to competing products like Soylent that use dubious vitamin powders). Virtually every nutrition expert in the past century has recommended eating a variety of whole foods, and MealSquares stuffs more than 10 whole food ingredients in to a single convenient package, including 3 different fruits and 3 different vegetables.
We've put a lot of research in to MealSquares to make it better for you than most or all competing products on the market. For example, the first ingredient in Clif Bar is brown rice syrup (basically a glorified form of sugar), and they get their protein from rice and soy (not as bioavailable as other sources). MealSquares contains only a bit of added sugar (dark chocolate chips) and bioavailable protein sources. I'm having a hard time finding solid nutrition info on the One Square Meal website. But you can see that our 400 calorie bar (120 grams) has only 12 grams of sugar, so 10% sugar by weight, whereas their bar is 17.1% sugar by weight.
Most competing meal bars are similar: non-bioavailable protein sources and lots of sugar, generally added sugar. Clif Bar is basically a candy bar disguised to be healthy: it has 23 grams of sugar in a 230 calorie bar, and a Hershey's Milk Chocolate with Almonds bar has 19 grams of sugar in a 210 calorie bar. Most meal bar makers are doing the nutritional equivalent of taking a Hershey bar, adding in some vitamin powders and soy protein isolate, and telling their customers that it's a healthy snack.
The biggest practical difference between us and One Square Meal is probably that we are available in the US and they are available in New Zealand.
Interesting, thanks for the info. Yes most meal replacement bars seem to be simply soy-augmented candy bars, however there is of course a practical reason for this: sweet foods sell better.
It might be worth mentioning on your site that your product is more healthy and has less sugar than the alternatives. Another problem is soy protein. Some research hints at soy protein having undesirable hormone-imitating effects: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3074428/ so this could be a selling point as well as I presume you do not use soy protein.