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Lumifer comments on Open thread, Nov. 30 - Dec. 06, 2015 - Less Wrong
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I believe the usual term for this is "politics". This is one classic reference.
There are actually a few others, such as Group Psychology, Marketing, Economics and Mechanism Design.
In general, I see this as a big problem that requires many different frameworks to have an effect.
Can you point out your 3-5 favorite books/frameworks?
Thanks Lumifer. The Prince is worth reading. However, tranferring his insights regarding princedoms to how to design and spread memeplexes in the 21st century does have its limits. Any more suggestions?
I suspect that at the more detailed level you have to be more specific -- you do want to run a party or an NGO or a cult or design nerd-culture memes or what? Things become different.
Beyond the usual recommendation -- go into a large B&N and browse (or chase "similar" links on Amazon) -- I can point out an interesting book about building political movements from scratch in the XXI century.