Thanks Lumifer. The Prince is worth reading. However, tranferring his insights regarding princedoms to how to design and spread memeplexes in the 21st century does have its limits. Any more suggestions?
I suspect that at the more detailed level you have to be more specific -- you do want to run a party or an NGO or a cult or design nerd-culture memes or what? Things become different.
Beyond the usual recommendation -- go into a large B&N and browse (or chase "similar" links on Amazon) -- I can point out an interesting book about building political movements from scratch in the XXI century.
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