I see two ideas here:

1) Create a mechanism for price discovery of standardized sales ability

Cool. I think the world would be a better place if a robust market existed for every good and service imaginable. Markets = better information = better decisions

2) Gamification of sales

Maybe I lack imagination, but I don't see how this would be entertaining. Then again, there are a lot of successful reality shows based on pawn shops and real estate agents and other boring stuff, so...?