To some degree it does, but often doesn't. For example, many people around me are obsessed with travelling to exotic countries. I am okay with staying home, or I travel to meet interesting people, but the idea of travelling to the opposite side of planet just to see a beach or a jungle seems completely silly. Some people spend a lot of money on fashion. Many people love to eat and drink in restaurants; I am okay with soylent. I only bought a smartphone because I wanted to develop mobile games. If the mass transit is reliable, I don't want a car.

Things that I value most are: having free time, and talking with interesting people. Also having a computer with internet connection, but that is relatively cheap today. If I would win a lottery, I would mostly try to achieve the situation where I never have to work for money again. (That doesn't mean I wouldn't do anything productive. It just means I would be doing things that I choose to do, and doing them my way.)