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Elo comments on Open thread, Apr. 18 - Apr. 24, 2016 - Less Wrong
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Secret to (real world) pitching success. Name the profits; Name the cost (what you are asking for); then name the "how", who, why etc.
Top down, investors want to know $ first.
YMMV
I like this template. I'd like to see a guided example to help people make pitches. All it would take is one person to come with an example. That person could be me, and they could be doing it right now in order to help the community and clarify this example.