The catch-22 I would expect with CFAR's efforts is that anyone buying their services is already demonstrating a willingness to actually improve his/her rationality/epistemology, and is looking for effective tools to do so.

The bottleneck, however, is probably not the unavailability of such tools, but rather the introspectivity (or lack thereof) that results in a desire to actually pursue change, rather than simply virtue-signal the typical "I always try to learn from my mistakes and improve my thinking".

The latter mindset is the one most urgently needing actual improvements, but its bearers won't flock to CFAR unless it has gained acceptance as an institution with which you can virtue-signal (which can confer status). While some universities manage to walk that line (providing status affirmation while actually conferring knowledge), CFAR's mode of operation would optimally entail "virtue-signalling ML students in on one side", "rationality-improved ML students out on the other side", which is a hard sell, since signalling an improvement in rationality will always be cheaper than the real thing (as it is quite non-obvious to tell the difference for the uninitiated).

What remains is helping those who have already taken that most important step of effective self-reflection and are looking for further improvement. A laudable service to the community, but probably far from changing general attitudes in the field.

Taking off the black hat, I don't have a solution to this perceived conundrum.