Back in 2008 Eliezer wrote the following post http://lesswrong.com/lw/ou/if_you_demand_magic_magic_wont_help/ In it he said the following
"Born into a world of science, they did not become scientists. What makes them think that, in a world of magic, they would act any differently?" However, he seems to misunderstand. I do not believe that people seek magic or other fantasies for being different and on the other side of the fence. But rather, because it fills a need that most sciences don't give people.
In fantasy when people imagine the kind of things they want, I tend to see the following things
flying under you own power vs airplanes
powerful melee weapons vs guns,
supernatural strength and speed vs tools and vehicles,
magic vs tools.
What these share in common is they are your own power vs a outside power. People feel a stronger connection to their actions when they are doing it with their hands or with a tool that uses their own strength. Hitting a light switch to turn on a light doesn't feel like something you did. Inventing the light bulb makes you feel what you did something, but the result still doesn't feel like a part of yourself. Likewise, a sword feels like a part of you in a way a gun doesn't. Cars do better than other vehicles because you become attached to them mentally.
Magic fulfills this need to have your ability be your own on a emotional level. A light spell is your own light and I think people would feel the same way if they had a biological ability to emit light, if you could fly on your own, with your own wings then people might stop thinking about broomsticks. Being a cyborg gives similar benefits. The machinery is a part of you so you feel like your actually strong. Like you actually can create fireballs, leaps 10 stories or walk through a fire unharmed while giving one liners.
I am not sure how to make people feel the same way when it comes to current science and technology. We can make people feel better in life in general if we started to promote blue collar work again, but that is leaves the matter that people aren't pursuing science as much as I wish. I would like to bring this into discussion before trying to propose a solution as any solution I can comeup up with now is "in the future" what can we do right now to handle this without cyborgs.
Please discuss.
It could be both -- the hard "magic" (learning quantum physics and constructing your own device) is too hard for most people, and the soft "magic" (using a standard device bought in the nearest supermarket) feels too impersonal, and also doesn't make you special.
So perhaps the desire for magic is the desire for awesome things to be (1) rare, but (2) relatively simple for the protagonist, and (3) feel natural after mastering them. A world where at most 10 years of studying somehow makes you able to to do all kinds of awesome stuff semi-automatically, while most of the population somehow can't do the same.
(Uncharitably, we could say that it is a desire to achieve extremely high prestige relatively cheaply.)
Also, the magic is supposed to be useful for personal purposes. Suppose you are an expert on quantum physics -- does it allow you to cast fireballs in self-defense, build a fortress on the top of the mountain, levitate, turn your neighbors into zombies, become invisible, or see through walls? Your magical equivalent in the parallel world can do most of this.
It can absolutely be both (or all three - I take "being special" as distinct from "your own power"), in different mixes for different people.
I'm not sure about the "useful for personal purposes" part. A lot (but not all) fantasy wizards pay a fairly high social cost for their erudition, and it's not clear that all that studying and experimenting helps them nearly as much as just getting rich and hiring an army would.
All that said, there's a limit to what we should learn from fiction.