Aka, coming up with a better term for applying LW-style rationality techniques to 'rational self-interest'.
Aka, in parallel with the current movement of 'Effective Altruism', which seeks the best available ways to fulfill one's values, when those values focus roughly on improving the well-being and reducing the suffering of people in general, seeking the best available ways to fulfill one's values, when those values focus roughly on improving the well-being and reducing the suffering of oneself.
(I find that I may have use for this term both in reality and in my NaNoWriMo attempt.)
I get the impression that you search for a specific term that applies to your specific variant of egoism. I think it a good idea to provide a counter weight to the optimization of self-less goals. I'd prefer a clear two-sided distinction instead of two independent concepts that may overlap or leave open cases. One might also go for a continuous range.
How about a distinction of rationalism in general via the weight placed on one own versus others. And the two ends indeed already have names: Egoism and altruism.
Hm... is it possible that my stab at a temporary term is actually sufficient as a permanent one?