There are a lot of explanations of consequentialism and utilitarianism out there, but not a lot of persuasive essays trying to convert people. I would like to fill that gap with a pro-consequentialist FAQ. The target audience is people who are intelligent but may not have a strong philosophy background or have thought about this matter too much before (ie it's not intended to solve every single problem or be up to the usual standards of discussion on LW).
I have a draft up at http://www.raikoth.net/consequentialism.html (yes, I have since realized the background is horrible, and changing it is on my list of things to do). Feedback would be appreciated, especially from non-consequentialists and non-philosophers since they're the target audience.
One problem with the FAQ: The standard metaethics around here, at least EY's metaethics, is not utilitarianism. Utilitarianism says maximize aggregate utility, with "aggregate" defined in some suitable way. EY's metaethics says maximize your own utility (with the caveat that you only have partial information of your utility function), and that all humans have sufficiently similar utility functions.
You get something pretty similar to utilitarianism from that last condition (if everyone has the same utility function and you're maximizing your own utility function, then you're also maximizing aggregate utility in many senses of the term "aggregate"). But note that the interpersonal comparison of utility problem vanishes: you're maximizing your own utility function. Maximization of the aggregate (under some methods of comparisons) is merely a consequence of this, nothing more. Also note that if we relax that last condition and let humans have differing utility function, there is no intrinsic problem for EY's theory. If someone has a legitimate preference for killing people, the utilitarian has to take that into account as positive utility (or add some ad hoc assumptions about which preferences matter). On EY's theory, sans that last condition, you only take into account someone's preference for murder if your utility function tells you to. You may value other humans satisfying their preferences, but that doesn't mean you have to value every single preference every single human has. You could, but it really just depends on what your utility function says.
I'm glad you brought that up, since it's something I've mentally been circling around but never heard verbalized clearly before.
Both the classical and the Yudkowskian system seem to run into some problems that the other avoids, and right now I'm classifying the difference as "too advanced to be relevant to the FAQ". Right now my own opinions are leaning toward believing that under reflective equilibrium my utility function should reference the aggregate utility function and possible be the same as it.