There are a lot of explanations of consequentialism and utilitarianism out there, but not a lot of persuasive essays trying to convert people. I would like to fill that gap with a pro-consequentialist FAQ. The target audience is people who are intelligent but may not have a strong philosophy background or have thought about this matter too much before (ie it's not intended to solve every single problem or be up to the usual standards of discussion on LW).
I have a draft up at http://www.raikoth.net/consequentialism.html (yes, I have since realized the background is horrible, and changing it is on my list of things to do). Feedback would be appreciated, especially from non-consequentialists and non-philosophers since they're the target audience.
The whole problem is that everything is framed in moral terminology.
The trolley problem really isn't any different from the prisoner's dilemma with regard to human nature.
On one side there is the game theoretic pareto-suboptimal solution that a rational agent would choose and on the other side there is human nature.
Human nature and game theory are incompatible.
To cooperate or not to push the fat guy are human values.
Academic models like game theory are memes that discard complex human values and replace them with simple equilibria between agents carrying the same memes.