There are a lot of explanations of consequentialism and utilitarianism out there, but not a lot of persuasive essays trying to convert people. I would like to fill that gap with a pro-consequentialist FAQ. The target audience is people who are intelligent but may not have a strong philosophy background or have thought about this matter too much before (ie it's not intended to solve every single problem or be up to the usual standards of discussion on LW).
I have a draft up at http://www.raikoth.net/consequentialism.html (yes, I have since realized the background is horrible, and changing it is on my list of things to do). Feedback would be appreciated, especially from non-consequentialists and non-philosophers since they're the target audience.
Supposing a consequentialist were to prove using maths that you should be tortured a bit in order to bring about a nett tincrease the sum total of human happiness. Do you shrug and say: "get out the thumbscrews"? Or do you say "this has something to do with the world, but it is not moral because there is a rule that the end does not justify the means"