There are a lot of explanations of consequentialism and utilitarianism out there, but not a lot of persuasive essays trying to convert people. I would like to fill that gap with a pro-consequentialist FAQ. The target audience is people who are intelligent but may not have a strong philosophy background or have thought about this matter too much before (ie it's not intended to solve every single problem or be up to the usual standards of discussion on LW).
I have a draft up at http://www.raikoth.net/consequentialism.html (yes, I have since realized the background is horrible, and changing it is on my list of things to do). Feedback would be appreciated, especially from non-consequentialists and non-philosophers since they're the target audience.
One small thing: you define consequentialism as choosing the best outcome. I think it makes a big difference, at least to our intuitions, if we instead say something like:
In other words, it's not all about the one point at the pinnacle of all the choices you could make - it's about the whole scale. This helps people get over the burdensomeness/ "I'm not going to give all my money to SIAI/GWWC, so I might as well give up" thing.