I think this is a subset of the general "if you think with System 2, your biases are minimized" result- of which the most visible is the one that asking people standard trick questions with very low-quality photocopying will dramatically improve results, since people have to laboriously read (and then will laboriously think about) the questions.
You might find the concept of languaculture interesting. It was devised by an Anthropologist by the name of Micheal Agar.
From Wired:
When faced with mathematically identical but differently-worded decisions about whether to take a 'risky' or 'safe' option in saving people:
Their interpretation:
At least one of the studies is available here, but I haven't found the other one.