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This Video Will Make You Angry by CGP Grey discusses the meme-ic virility of controversial arguments.
A few different sources have also discussed the idea that we are out of the Age of Information, and into the Age of Attention, and that attention is the currency of the day.
Now, has anyone found these ideas combined in a short online text or video to present the idea that: If you find an idea to be ideologically offensive, the best way to fight it is to not engage it in argument but to starve it of attention and let the cat photo and inspirational quote weeds of social media grow over what ever fertile soil it may have found.
Great video!
But I agree with Lumifer that ignoring bad ideas is not always the answer. Many bad ideas are kind of marginal and if you ignore them they'll wither. Others will catch on. Even if they die off eventually, they can cause a lot of damage before they do (the 20th century provides ample evidence of this, and the 21 is providing addition evidence).