It is technically true. But it is also one of the strongest obstacles. If one has motivation, he could overcome other his meta biases, if he doesn't, nothing would work.
In general the literature on congitive biases suggest that most real cognitive biases like the hindsight bias can't simply be overcome by motivation.
By simply calling everything a cognitive bias, it's easy to create the impression that a cognitive bias is simply an error in reasoning like any other error in reasoning.
If it's worth saying, but not worth its own post (even in Discussion), then it goes here.
Notes for future OT posters:
1. Please add the 'open_thread' tag.
2. Check if there is an active Open Thread before posting a new one. (Immediately before; refresh the list-of-threads page before posting.)
3. Open Threads should be posted in Discussion, and not Main.
4. Open Threads should start on Monday, and end on Sunday.