No! (And given we all live on Earth in 2012 it's pretty obvious that it is and I knew that.) It gives companies an incentive to treat meat marginally better, instead of creating an impossible step between current and acceptable policies. It also gives the company you like most additional money to crush its competitors with, rather than giving a smaller relative contribution to all soy farmers against the meat industry.
Yes, it changes incentives in the meat industry, but giving money to soy farmers shrinks the meat industry. But which of these is better depends on a) your preferences and b) the economics of these industries. The short term cost of contributing to the suffering of animals my not be worth the tiny marginal improvement in the amount of suffering animals.
I ended up reading this article about animal suffering by this Christian apologist called William Craig. Forgive the source, please.
He continues the argument here.
How decent do you think this argument is? I don't know where to look to evaluate the core claim, as I know very little neuroscience myself. I'm quite concerned about animal suffering, and choose to be vegetarian largely on the basis of that concern. How much should my decision on that be affected by this argument?
EDIT: David_Gerard wins by doing the basic Google search that I neglected. It seems that the argument is flawed. Particularly, animals apart from primates have pre-frontal cortexes.