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Trevor_Blake comments on Review of studies says you can decrease motivated cognition through self-affirmation - Less Wrong Discussion
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Comments (9)
The use of affirmations in commercials might suggest advertisers believe it contributes to changing belief and thus behavior. Affirmations in advertising might also provide some falsfiable data on this claim. I wish I had a dollar for every advertisement with an affirmation in it I see each day.
Does affirmation work as a general-purpose persuasion technique? According to Cialdini's classification, it would probably fall in the "reciprocity" category - if you affirm / praise the other person, they are more likely to cooperate with you.
Sounds like a good idea for anyone running some A/B testing.