I've looked into tinnitus retraining therapy (I think this is what you meant) but decided I'm not bothered enough by my tinnitus to go that route. I'll keep it in mind if this changes. I have not heard about massage helping tinnitus. I'll have to give that a shot as I'm sure it would be enjoyable even without tinnitus relief.
Otherwise, I've found noise machines to be helpful. Sometimes I also listen to a brown noise mp3 when working and I don't want to listen to music. I find that this totally masks my tinnitus, masks most ambient noises, and is rather pleasant (it sounds like a waterfall). (I want to note that my brother finds artificial noise to be worse than tinnitus, so your mileage may vary.)
If you use Linux and have the right software installed you can run the following commands to generate a brown noise mp3:
sox -c 2 --null out.wav synth 30:00 brownnoise vol -0.4dB fade t 3 30:00
lame --preset insane out.wav out.mp3
The core idea behind tinnitus retraining therapy is to listen to noise that doesn't totally mask the tinnitus but is more salient than it. The principle being that it helps you think of your tinnitus as background noise. Seems to work for me.
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