Define "best"
Good observation; sorry for being vague.
On my terms, "best" would mean a profile that would allow me to connect to people I could not reach at all or reach them in very non-productive situations.
"Give me your facebook and we'll talk about this later", as I commonly hear.
If I was honest though, that simply implies just having a facebook account. But at the same time I feel like it's a job interview - how I could I prevent my resume from being tossed into the bin? There has to be a way - some way - in order to maximize my chances of connecting to other people, just as there's must be a way of making a better resume that'll get me the job instead of some other person (well, a resume isn't everything, but it certainly helps, and it would be foolish to not optimize it if not maximizing it)
That's one step, you need to take more -- "connect to people" is too vague as people you might want to connect to are likely different and could be interested in you for different reasons.
Let's try approaching it from another direction. A FB account projects a certain public (and semi-private) image. Which characteristics and qualities you would like to project and which ones you would like to avoid? Note that generalities ("smart, beautiful, rich, and lucky") are not going to be particularly useful here :-/
If it's worth saying, but not worth its own post (even in Discussion), then it goes here.
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