I strongly suspect that a large part of its recent popularity is because in the recent CDO-driven crash it suited the interests of the (influential) people whose decisions were actually responsible to spread the idea that the problem was that those silly geeky quants didn't understand that everything isn't uncorrelated Gaussians, ha ha ha.
If it's worth saying, but not worth its own post (even in Discussion), then it goes here.
Notes for future OT posters:
1. Please add the 'open_thread' tag.
2. Check if there is an active Open Thread before posting a new one. (Immediately before; refresh the list-of-threads page before posting.)
3. Open Threads should be posted in Discussion, and not Main.
4. Open Threads should start on Monday, and end on Sunday.