I don't think that it's fair to say that software isn't technology. Facebook didn't create new hardware but the idea of the timeline was new.
But even if we look at hardware I don't think it's true. Bre's MakerBot industries did manage to sell MakerBots while it was a startup.
Arduino is created by a startup.
Pebble is a YCombinator startup. Technology like Arduino allowed Pebble to do their prototyping easier than was possible before. There are also a bunch of other Kickstarter projects that produce technology.
I do consider the Hackerspace ecosystem capable of creating new hardware.
A lot of new technology get's developed by repurposing existing technology. Arduino couldn't have been developed without the ability to buy cheap chips but Arduino is still new technology.
If it's worth saying, but not worth its own post (even in Discussion), then it goes here.
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