You can have social norms that hold people who have passion for big long term goals in high regard. That discourages sitting around and playing computer games all day while it encourages big projects like writing a book about rationality.

Don't treat present societal norms as universal when it comes to taking about possible systems.

Then instead of freedom, you have to do what other people think you should do. Unless you have enough social skills to convince them to let you do something you actually enjoy.

For a society like this to work in a way that people can do what they enjoy you might need a higher average social skill level than we have in our society. You need deeper interactions.

Then instead of freedom, you have to do what other people think you should do.

We also don't have perfect freedom. In our society you get punished socially if you are poor. You can replace that norm with asking whether people work towards a life purpose that inspires them.