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Lumifer comments on We Should Introduce Ourselves Differently - Less Wrong Discussion
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Maybe, but we don't have to stick to extremes and go from "math geek" directly to "used car salesman" :-)
Then who exactly is your target audience?
One of the core ideas of effective marketing is that you craft a message that excites your target - and as a result, that that message will necessarily turn away others who are not in that target audience.
If we wanted to go mass market, then we should craft a landing page for that market.
If we wanted to go for math geeks, we should keep the site as it is.
If we wanted to attract neither, we could go to a middle ground.
I like JMIV's suggestions here.