Sure. And insofar as it's easy for us, we should do our best to avoid being classified as crackpots of the first type :)
Avoiding classification as crackpots of the second type seems harder. The main thing seems to be having lots of high status, respectable people agree with the things you say. Nick Bostrom (Oxford professor) and Elon Musk (billionaire tech entrepreneur) seem to have done more for the credibility of AI risk than any object-level argument could, for instance.
I told an intelligent, well-educated friend about Less Wrong, so she googled, and got "Less Wrong is an online community for people who want to apply the discovery of biases like the conjunction fallacy, the affect heuristic, and scope insensitivity in order to fix their own thinking." and gave up immediately because she'd never heard of the biases.
While hers might not be the best possible attitude, I can't see that we win anything by driving people away with obscure language.
Possible improved introduction: "Less Wrong is a community for people who would like to think more clearly in order to improve their own and other people's lives, and to make major disasters less likely."