If the article is right then Connie St Louis says that if the words "Now seriously" would have been said, it would have created a different vibe. If someone would reveal a recording that contains those words her case would therefore fall apart.

The point of making someone an honorary professor is that their mere name will bring glory to what you do.

No, it's also to provide advice and give occasional guest lectures. His involvement was likely more than just giving his name.