But they are. That's how they're funding it. And once they're open to investors, they're going to become even richer, then once they start operating the fund, that's when they'll go to the moon.

Or at least, that's what it looks like. But I'm asking here just in case I'm getting carried away with this. Even things which look ideal on paper can go astray. If you model the entire approach as an evolutionary algorithm (crowd sourcing algorithms and killing off the losers) then one would imagine that it's just a matter of time before they dominate the finance industry. This all seems for too optimistic though - so I crave someone showing me I'm wrong!