It's almost always creepy in the context of an early relationship: whether you've kissed or not, it's a strong signal of contempt for or unfamiliarity with sexual norms. About the only exceptions I can think of would occur in very sex-positive cultures with very strong norms around explicit verbal negotiation. There aren't many of those cultures, and even within them you'd usually want some strong indications of interest beforehand.

On the other hand, if you've invited someone up for coffee (or just said "do you want to come back to my place?", which is pretty much the same offer), that's not license for them to tear your clothes off as soon as the door closes either. Doing that would be creepy, unless you've practically been molesting each other on the way over, but normally the script goes more like this: you walk in, there's maybe some awkward chitchat, you sit down on the bed or couch, they sit down next to you, you start kissing, and things progress naturally from there. If at any point they break script or the progression stalls out... well, then you make coffee.