Dagon comments on “Be A Superdonor!”: Promoting Effective Altruism by Appealing to the Heart - Less Wrong Discussion
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Wait. Is your goal to get people to care about effective giving, or is your goal to get people to give effectively? "to avoid leaving huge sums on the table" implies the latter.
This question seems to be the crux of the discussion. Whether EA as a movement has an important identity and mission that's not just "improve the measured state of being of many people on a relatively short timeframe".
My goal is to get people to care about effective giving. This will then lead to people giving effectively. However, the first is the goal I am pursuing most directly.