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Lumifer comments on Marketing Rationality - Less Wrong Discussion

28 Post author: Viliam 18 November 2015 01:43PM

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Comment author: Viliam 18 November 2015 10:17:05PM *  3 points [-]

I was also unimpressed by the T-shirts. It's just... I think it's easier to move from "bad shirts" to "good shirts" than from "no shirts" to "good shirts". It's just a different bitmap to print.

(My personal preference about shirts is "less is better". I would like to have a T-shirt only saying "LessWrong.com", and even that with smaller letters, not across the whole body. And preferably not a cheap looking shirt; not being white would probably be a good start.)

Generally, what I would really like is something between the Intentional Insights approach, and what we are doing now. Something between "hey, I'm selling something! look here! look here! gimme your money and I will teach you the secret!" and "uhm, I'm sitting here in the corner, bumbling something silently, please continue to ignore me, we are just a small group of nerds". And no, the difference is not between "taking money" and "not taking money"; CFAR lessons aren't free either.

Seems to me that nerds have the well-known bias of "too much talking, no action". That's not a reason to go exactly the opposite way. It's just... admirable what a single dedicated person can do.

Comment author: Lumifer 18 November 2015 10:23:40PM 1 point [-]

I think it's easier to move from "bad shirts" to "good shirts" than from "no shirts" to "good shirts".

I think quite the reverse. Inertia is a thing and bad shirts are "we already have them".

Making some shirts is a low-effort endeavour -- just throw the design at CafePress or Zazzle and you're done.

Comment author: Gleb_Tsipursky 19 November 2015 01:13:56AM *  3 points [-]

I prefer the experimental approach, of experimenting and then figuring out better ways to do things. This is how the most successful startups work.

Besides, we are doing new t-shirts now based on the feedback. Your thoughts on these two options would be helpful 1 and 2.

Comment author: Lumifer 19 November 2015 04:44:00PM 0 points [-]

I prefer the experimental approach, of experimenting and then figuring out better ways to do things.

For this you need a way to measure and assess outcomes. What is the metric that you are using to figure out what's "better"?

Comment author: Gleb_Tsipursky 19 November 2015 11:49:56PM -1 points [-]

Feedback from aspiring rationalists :-)