Gleb_Tsipursky comments on Marketing Rationality - Less Wrong

28 Post author: Viliam 18 November 2015 01:43PM

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Comment author: Gleb_Tsipursky 18 November 2015 11:29:42PM *  13 points [-]

Thank you for bringing this up as a topic of discussion! I'm really interested to see what the Less Wrong community has to say about this.

Let me be clear that my goal, and that of Intentional Insights as a whole, is about raising the sanity waterline. We do not assume that all who engage with out content will get to the level of being aspiring rationalists who can participate actively with Less Wrong. This is not to say that it doesn't happen, and in fact some members of our audience have already started to do so, such as Ella. Others are right now reading the Sequences and are passively lurking without actively engaging.

I want to add a bit more about the Intentional Insights approach to raising the sanity waterline broadly.

The social media channel of raising the sanity waterline is only one area of our work. The goal of that channel is to use the strategies of online marketing and the language of self-improvement to get rationality spread broadly through engaging articles. To be concrete and specific, here is an example of one such article: "6 Science-Based Hacks for Growing Mentally Stronger." BTW, editors are usually the ones who write the headline, so I can't "take the credit" for the click-baity nature of the title in most cases.

Another area of work is publishing op-eds in prominent venues on topical matters that address recent political matters in a politically-oriented manner. For example, here is an article of this type: "Get Donald Trump out of my brain: The neuroscience that explains why he’s running away with the GOP."

Another area of work is collaborating with other organizations, especially secular ones, to get our content to their audience. For example, here is a workshop we did on helping secular people find purpose using science.

We also give interviews to prominent venues on rationality-informed topics: 1, 2.

Our model works as follows: once people check out our content on other websites and venues, some will then visit the Intentional Insights website to engage with its content. As an example, after the article on 6 Science-Based Hacks for Growing Mentally Stronger appeared, it was shared over 2K times on social media, so it probably had views in the tens of thousands if not hundreds. Then, over 1K people visited the Intentional Insights website directly from the Lifehack website. In other words, they were interested enough to not only skim the article, but also follow the links to Intentional Insights, which was listed in my bio. Of those, some will want to engage with our content further. As an example, we had a large wave of new people follow us on Facebook and other social media and subscribe to our newsletter in the week after the article came out. I can't say how many did so as a result of seeing the article or other factors, but there was a large bump. So there is evidence of people wanting to get more thoroughly engaged.

The articles we put out on other media channels and on which we collaborate with other groups are more oriented toward entertainment and less oriented toward education in rationality, although they do convey some rationality ideas. For those who engage more thoroughly with out content, we then provide resources that are more educationally oriented, such as workshop videos, online classes, books, and apps, all described on the "About Us" page. Our content is peer reviewed by our Advisory Board members and others who have expertise in decision-making, social work, education, nonprofit work, and other areas.

Finally, I want to lay out our Theory of Change. This is a standard nonprofit document that describes our goals, our assumptions about the world, what steps we take to accomplish our goals, and how we evaluate our impact. The Executive Summary of our Theory of Change is below, and there is also a link to the draft version of our full ToC at the bottom.

Executive Summary 1) The goal of Intentional Insights is to create a world where all rely on research-based strategies to make wise decisions and lead to mutual flourishing. 2) To achieve this goal, we believe that people need to be motivated to learn and have broadly accessible information about such research-based strategies, and also integrate these strategies into their daily lives through regular practice. 3) We assume that: - Some natural and intuitive human thinking, feeling, and behavior patterns are flawed in ways that undermine wise decisions. - Problematic decision making undermines mutual flourishing in a number of life areas. - These flawed thinking, feeling, and behavior patterns can be improved through effective interventions. - We can motivate and teach people to improve their thinking, feeling, and behavior patterns by presenting our content in ways that combine education and entertainment. 4) Our intervention is helping people improve their patterns of thinking, feeling, and behavior to enable them to make wise decisions and bring about mutual flourishing. 5) Our outputs, what we do, come in the form of online content such as blog entries, videos, etc., on our channels and in external publications, as well as collaborations with other organizations. 6) Our metrics of impact are in the form of anecdotal evidence, feedback forms from workshops, and studies we run on our content.

Here is the draft version of our Theory of Change.

Also, about Endless September. After people engage with our content for a while, we introduce them to more advanced things on ClearerThinking, and we are in fact discussing collaborating with Spencer Greenberg, as I discussed in this comment. After that, we introduce them to CFAR and Less Wrong. So those who go through this chain are not the kind who would contribute to Endless September.

The large majority we expect would not go through this chain. They instead engage in other venues with rational thinking, as Viliam mentioned above. This fits into the fact that my goal, and that of Intentional Insights as a whole, is about raising the sanity waterline, and only secondarily getting people to the level of being aspiring rationalists who can participate actively with Less Wrong.

Well, that's all. Look forward to your thoughts! I'm always looking looking for better ways to do things, so very happy to update my beliefs about our methods and optimize them based on wise advice :-)

EDIT: Added link to comment where I discuss our collaboration with Spencer Greenberb's ClearerThinking and also about our audience engaging with Less Wrong such as Ella.

Comment author: MrMind 19 November 2015 08:59:56AM 4 points [-]

it was shared over 2K times on social media, so it probably had views in the tens of thousands if not hundreds. Then, over 1K people visited the Intentional Insights website directly from the Lifehack website and elsewhere.

I'm curious: do you use a unified software for tracking the impact of articles through the chain?

Comment author: Gleb_Tsipursky 19 November 2015 09:12:37AM 5 points [-]

For how many times the article itself was shared, Lifehack has that prominently displayed on their website. Then, we use Google Analytics, which gives us information on how many people visited out website from Lifehack itself. We can't track them further than that. If you have ideas about how to track them further, especially using free software, I'd be interested in learning about that!

Comment author: OrphanWilde 19 November 2015 04:47:24AM 1 point [-]

Ahem: It's quite rude to downvote Vaniver even as you respond to him. Especially -twice-.

Comment author: Gleb_Tsipursky 19 November 2015 04:55:17AM 2 points [-]

I thought his comments were not worth attention, following the general guidelines here.

Comment author: Vaniver 19 November 2015 03:56:40PM 3 points [-]

Are you encouraging or discouraging me to elaborate?

Comment author: Gleb_Tsipursky 19 November 2015 06:07:27PM 1 point [-]

I thought your original comments were not helpful for readers to gain useful information. I am encouraging you to elaborate and hope you will give a clear explanation of your position when you post.

Comment author: Vaniver 20 November 2015 05:24:33PM 14 points [-]

I was insufficiently clear: that was a question about your model of my motivation, not what you want my motivation to be. You can say you want to hear more, but if you act against people saying things, which do you expect to have more impact?

But in the spirit of kindness I will write a longer response.


This subject is difficult to talk about because your support here is tepid and reluctant at best, and your detractors are polite.

Now, you might look at OrphanWilde or Clarity and say "you call that polite?"--no, I don't. Those are the only people willing to break politeness and voice their lack of approval in detail. This anecdote about people talking in the quiet car comes to mind; lots of people look at something and realize "this is a problem" but only a few decide it's worth the cost to speak up about it. Disproportionately, those are going to be people who feel the cost less strongly.

There's a related common knowledge point--I might think this is likely net negative, but I don't know how many other people think this is a likely net negative. Only if I know that lots of people think this is a likely net negative, and that they are also aware that this is the sentiment, does it make sense to be the spokesperson for that view. If I know about that dynamic, I can deliberately try to jumpstart the process by paying the costs of establishing common knowledge.

And so by writing a short comment I was hoping to get the best of both worlds--signalling that I think this is likely a net negative and that this is an opinion that should be public, without having to go into the awkward details of why.


That's just the social dynamics. Let's get to the actual content. Why do I think this is likely a net negative? Normally I would write something like this privately, but I'll make it public because we're already having a public discussion.

I agree that it would be nice if the broader population knew more clear thinking techniques. It's not obvious to me that it would be nice if more of the broader population came to LW. I think that deliberative rationality, like discussed on LW, is mostly useful for people with lots of spare CPU cycles and a reflective personality.

Once, I shared some bread I baked with my then-landlord. She liked it, and asked me how I made it, and I said "oh, it's really easy, let me lend you the book I learned from." She demurred; she didn't like reading things, and learned much better watching people do things. Sure, I said, and invited her over the next time I baked some to show her how it's done.

The Sequences is very much "The Way for software engineer-types as radioed back by Eliezer Yudkowsky." I am pessimistic about attempts to get other types of people closer to The Way by translating The Sequences into a language closer to theirs; much more than just the language needs to change, because the inferential gaps are in different places. I strongly suspect your 'typical American' with IQ 100 would get more out of The Way as radioed back by someone closer to them. Byron Katie, with her workshops and her Youtube videos, is the sort of person I would model after if I was targeting a broad market.

I have not paid close attention to the material you've produced because I find it painful. From what little I have seen, I have mostly gotten the impression that it's poorly presented, and am some combination of unwilling and unable to provide you detailed criticism on why. I also think this is more than that I'm not the target audience--I don't have the negative reaction to pjeby that many do, for example, and he has much more of a self-help-style popular approach. To recklessly speculate on the underlying causes, I don't get the impression that you deeply respect or understand your audience, and what you think they want doesn't line up with what they actually want, in a way that seems transparent. It seems like How do you do, fellow kids?.

Standard writing advice is "write what you know." If you want to do rationality for college professors, great! I imagine that your comparative advantage at that would be higher. But just because you don't see people pointing rationality at the masses doesn't mean that's a hole you would be any good at filling. Among other things, I would worry that because you're not the target audience, you won't be aware of what's already there / what your competition is.

Comment author: Gleb_Tsipursky 23 November 2015 06:26:12AM 2 points [-]

Thank you for actually engaging with the content.

Only if I know that lots of people think this is a likely net negative, and that they are also aware that this is the sentiment, does it make sense to be the spokesperson for that view. If I know about that dynamic, I can deliberately try to jumpstart the process by paying the costs of establishing common knowledge.

The same effect works if people think this is a net positive. Furthermore, Less Wrong is a quite critical community, with people much more likely to provide criticism than support, as the latter wins less social status points. This is not to cast aspersions on the community at all - there's a reason I participate actively. I like being challenged and updating my beliefs. But let's be honest, this is a community of challenge and debate, not warm fuzzies and kumbayah.

Now let's get to the meat of the matter.

I agree that it would be nice if the broader population knew more clear thinking techniques. It's not obvious to me that it would be nice if more of the broader population came to LW.

I agree that it would not be nice if more of the broader population came to LW, the inferential gap would be way too big, and Endless September sucks. I discuss more in my comment here how that is not the goal I am pursuing, together with other InIn participants. The goal is to simply convey more clear thinking techniques effectively to the broad audience and raise the sanity waterline. For a select few, as that comment describes, they can go up to LW, likely those with a significantly high IQ but lack of sufficient education about how their mind works.

To recklessly speculate on the underlying causes, I don't get the impression that you deeply respect or understand your audience

I am confused by this comment. If I didn't understand my audience, how come my articles are so successful with them? Believe me, I have extensively researched the audiences there, and how to engage them well. You fail at my mind if you think my writing would be only engaging to college professors. And please consider who you are talking to when you discuss writing advice. I have read many books about writing, and taught writing as part of my college teaching.

As proof, here is evidence. I have only started publishing on Lifehacker - published 3 so far - and my articles way outperform the average of being shared under 1K. This is the average for experienced and non-experienced writers alike. My articles have all been shared over 1K times, and some twice as much if not more. The fact that they are shared so widely is demonstrable evidence that I understand my audience and engage it well.

Has this caused you to update on any of your claims to any extent?

Comment author: Vaniver 23 November 2015 11:16:13PM 1 point [-]

Thank you for actually engaging with the content.

You're welcome! Thank you for continuing to be polite.

Has this caused you to update on any of your claims to any extent?

I was already aware of how many times your articles have been shared. I would not base my judgment of a painter's skill with the brush on how many books on painting they had read.

Comment author: Gleb_Tsipursky 24 November 2015 10:19:30PM 2 points [-]

I guess the metaphor I would take for the painter is how many of her paintings have sold. That's the appropriate metaphor for how many times the articles were shared. If the painter's goal is to sell paintings with specific content - as it is my goal to have articles shared with specific content not typically read by an ordinary person - then sharing of articles widely indicates success.

Comment author: Lumifer 20 November 2015 05:50:26PM 1 point [-]

+1

Comment author: Gleb_Tsipursky 23 November 2015 06:26:28AM 1 point [-]

I thought upvotes were used for that purpose.

Comment author: malcolmocean 05 December 2015 09:44:53PM 0 points [-]

By design, upvotes don't show public approval. Commenting +1 does.

Comment author: Gleb_Tsipursky 06 December 2015 01:26:19AM 1 point [-]

Ah, good point